Sam Edelman handbags at Fantasia Accessories

Trend analysis | Concept & Mood boards | Creative Designs & Development | Final Product

Trend Research

research of high-end designer runway shows

zooming in, what are the specific details to note

choosing silhouettes to translate the trend into a new design for the Sam Edelman customer

validation of choosing an 80’s style silhouette – the barrel bag style is shown by many high-end designers

Design & Development

hardware techincal pack for handbag strap attachment
hardware technical pack for handbag handle

Sam Edelman showroom – Spring/Summer 2020 market week

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